Choose a single industry and then three publicly traded companies from within that industry. Retail, General Walmart, Target, Dollar General

Determine each companys beta from a published source.

Walmart beta: 0.49

Target beta: 1.05

Dollar General beta: 0.33

Compare each companys beta to the industry average as provided on Aswath Damodarans website,

Industry average beta for Retail (General): 1.36

Explain, in your own words, what beta is and how it is calculated.

Explain whether beta is a reliable estimate of risk for purposes of evaluating an investment decision in one of the three companies in your selected industry.

Identify a scholarly article or source to support your opinion.

Include a link to this scholarly article or source in your post.