Choose a tourism, hospitality or events$($THE$)$ organization or destination with which you are familiar or from which you can

obtain information. And answer the following questions:

Using an appropriate framework analyse the main external isues from the Macro Environment that the chosen organizations

manager might need to be concerned about and identify two key opportunities and threats of the organization.

Analyse the organization's internal enviroment using appropriate forms of framework and identify the key strengths and

weakness of the organization that the managers need to be concerned about.

Identify and analyse the strategic options for development$($competitive strategy, strategic direction and strategic

methods$)$ pursued by the chosen organization to respond to the environmental assesement in question $1$&$2.$

Attempt to identify some distinct capabilities for the organization by explaining how managers deploy resources and

competencies to achieve a sus, tained competitive advantage.

$350-400$ W ORD S$|$

any destination is fine

Use this model, ENVIRONMENTAL EVENTS

Political

Economic such as inflation, gdp and wages, socio culltural, and focus, cost leadership and differentiation, the kpis related to the firms performance