Choose a Twin Cities company with any products or services.

Describe this product - what is it for, what does it do? How does it fulfill needs for its customers?

Describe the target market in general terms - is it a business market or a consumer market? In general, where are these customers located? What general needs does it fulfill?

What are the market segments within this general market? How would you divide this overall market into segments based on differing needs 

Select one of these segments and deep dive into describing the target market's demographics (age, gender, income level, education, etc).

Describe the segment's geographic variables

Describe the segment's psycho-graphic variables 

Describe the segment's behaviorist variables 

Discuss the specific product benefits to this market segment. What specific customer needs does it fulfill and how?