Choose an ad to attend this task

1. Visit Ogilvy's website. Selected Ad is LEA Kotex https://www.ogilvy.com/work/lea
2. Choose an ad in which there are three clear stakeholders.

(E.g. Ogilvy is a world famous multiservice agency. Here is an ad (https://www.ogilvy.com/work/shah-rukh-khan-my-ad-0) it created in partnership with Cadbury, customized for small businesses in India. Ogilvy (agency), Cadbury (client), local shop owner (partner).) You will choose an ad different from this one.

LEA Kotex https://www.ogilvy.com/work/lea

Overview

No woman should be prevented from doing something because she is a woman and menstruates. With that in mind, Intimus/Kotex has released a short about one of the world's first female football referees, Lea Campos, and her fight to be a football referee in Brazil. The 3-minute film recounts the story of how Campos was banned from refereeing matches in 1967 by officials who cited her periods as a disability that would impair her ability to do her job. Debuting during this year's FIFA World Cup, the film underscores the importance of fighting pre-judgments and prejudices related to menstruation.

Stakeholder identification

1. One stakeholder will be Ogilvy (agency) regardless of the situation chosen.
2. This requires that two other stakeholders should be identified in the chosen ad, so there are three stakeholders in total.
3. You will act as stakeholder representative for the three stakeholders and explain why this party is a stakeholder in this scenario.

Communications requirement analysis

1. Each stakeholder representative must develop a communications requirement analysis from your perspective.
2. You will also explain what kind of communications needed from this stakeholder to make a good decision, their preferred communication method, and frequency.

RACI

1. As a stakeholder representative, you will develop a RACI matrix stakeholder representative from your perspective for each stakeholder based on the communication requirements analysis. You can make assumptions about who is working on your internal team.

Communications plan

1. Each stakeholder representative must develop a communications plan from their perspective and explain the 5Ws and How in their plan.

The task to ensure you have done;

1. Ad overview - briefly explain the ad, or share a brief video, if available
2. Stakeholder overview - name the stakeholder group you are representing and explain what makes them a stakeholder.
3. Communications requirements analysis - give a brief overview of what kind of communications other stakeholders need from you to make a good decision, their preferred communication method, and frequency.
4. RACI matrix - complete the matrix from your perspective. Some of your group members will be a clear fit for the R/A/C/I roles. You can assume other people within your company for the rest.
5. Communications plan - Make the plan based on the RACI you developed. Explain the 5Ws and How in your plan.