Choose an e$-$commerce company of your choice, preferably one that operates internationally or nationally with a significant online presence. Conduct a thorough analysis of the company's e$-$commerce strategy, including its business model, target market, competitive positioning, and technological infrastructure. Evaluate the company's e$-$commerce operations by utilizing appropriate frameworks to assess its competitive landscape and market environment. Identify key challenges and opportunities facing the company in the e$-$commerce industry, considering factors such as market trends, regulatory issues, and technological advancements. Develop strategic recommendations aimed at enhancing the company's competitive advantage and addressing the identified challenges. Your recommendations should be supported by evidence and strategic reasoning.