Question
Choose an organisation that plans to conduct a new service promotion/launch on an online platform. You are to imagine that you work as the IMC
Choose an organisation that plans to conduct a new service promotion/launch on an online
platform. You are to imagine that you work as the IMC manager for this product and your aim is to
improve upon the current promotions for it. Your task is to develop a thorough IMC plan for this
product.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
