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Choose an organization (not one that you plan to use for your final project - marketing plan). Answer the following questions based on that organization.
Choose an organization (not one that you plan to use for your final project - marketing plan). Answer the following questions based on that organization. The store Target
- What are some technological advances that affect marketing today?
- How is/can an MIS (see your textbook) be used for marketing purposes?
- How can a CRM be used for marketing purposes?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
