Choose an organization situated in Queenstown in New Zealand it has to be Tourism and Hospitality one and you have to talk about external environment which affected which is PESTAL analysis . you have to choose any hotel that are in queenstown .Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal to the destination. Answer according to queenstown market.

PART A so I Have choose Sofitel Hotel which is in queenstown. so

answer according to queensstown market.

Q 1 Introduction - describe the current situation regarding

tourism and accommodation in your chosen destination so in this Choose an

organization situated in Queenstown in New Zealand it has to be Tourism and

Hospitality one. so i am choose Sofitel Hotel in Queenstown so you have to talk

about Sofitel every thing about this hotel but only in Queenstown New Zealand

not from from another country.

Q 2 Data collection - describe the relevant factors in the

external environment so in this you have to talk about external

environment which affected which is PESTLE analysis for sofitel hotel ,describe

PESTLE analysis with full explanation

Q 3 (A) Competition analysis - identify the various

competitors within the destination in this question think about micro

environment , different levels of competition simply talk about sofitel hotel

so what are the direct competitior ,second level coimpetitor and third leve;l

competetior .

(B) Market analysis - describe the market segments that come to

the destination and/or wider region so if its queenstown so it has to be your

view point but according to queenstown market , so market analyasis but

segments you going to choose. its comes in queenstown .

Q 4 Present a brief SWOT analysis for the property.

Develop a mission statement for your accommodation. you have to

do SWOT of Sofitel hotel in queenstown . describe the swot analysis with full

explanation in every part and include with examples. provide evidences in the

swot analysis

Q 5 give recommandations about part one

PART B

Q 1 Target market strategy - identify in detail the primary,

secondary, and various tertiary market segments you will target in queenstown

Q 2 Product strategy - identify what different products you are

planning to offer to the identified target markets in queenstown (including

details of the proposed facility, package arrangements, etc.) so in this you

have choose a product and the product is Cloud 9 floating paradise in fiji so

cloud 9 is in fiji but you are planning to offer this in queenstown. so answer

according to queenstown market .

Q 3 Competitive and positioning strategies - explain your

strategies for competing with competitors in order to break into the market so

in this explain your strategies you going to apply to break into the market

with your cloud 9 .

In the last give Overall Conclusion

make sure give long and long explanation with each and every

point also give examples.

Provide references