Choose an organization with which you are familiar for which you might develop a CRM system.

Consider the role of Customer Relatinship Management in achieving organizational productivity and profitability.

Consider factors that would be important in determining the organizations information needs.

Consider factors that would be of concern when converting from the existing system to the new system.

Post by Day 2 an evaluation the role of CRM in achieving organizational productivity and profitability. Evaluate which factor would be the most important in determining the organizations information needs for the CRM. Also, explain the biggest interoperability concern in transitioning the old system to the new system. Explain how you would address this concern.