Choosean organization with which you are familiar, or use the organization you chose for the Wk 1 assignment.

Createan 8- to 10-slide MicrosoftPowerPointpresentation, with speaker's notes, representing how this organization manages and develops its brand personality, and deliver the following:

• Explain what a "brand personality" is. Be sure to use our book/class materials for this.
• Find an ad (digital or non-digital) that you feel communicates a strong brand personality.Include this ad in your presentation.
• Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 inConsumer Behavior: Building Marketing Strategy).
• Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
• Review what traits you believe are good to have in a brand personality.
• Analyze how this brand personality impacts competitive positioning.
• How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?

PS: No plagiarism from Chegg, Course Hero, or any sites. Thanks!