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Choose and evaluate three TV commercials in terms of product, brand awareness/ recognition. Use AIDA model to explain the effectiveness of each commercial. THE AIDA

Choose and evaluate three TV commercials in terms of product, brand awareness/ recognition. Use AIDA model to explain the effectiveness of each commercial.

THE AIDA MODEL A AWARENESS K INTEREST D DESIRE A ACTION ESSENTIAL MARKETING MODELS HTTP://BIT.LY/SMARTMODELS

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