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Choose any one market entry strategy a. Define and explain the strategy. [5marks] b. Explain the pros and cons of the strategy. (at least three

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Choose any one market entry strategy a. Define and explain the strategy. [5marks] b. Explain the pros and cons of the strategy. (at least three each) [ 9 marks] c. If you have limited financial resources, somewhat risk averse but require some control over your market, describe the most appropriate entry strategy you would prefer. State your reason to justify your choice. [ 14 marks] d. Explain the term Grey Marketing. State three conditions that are likely to give rise to Grey Marketing and show how this is likely to affect global businesses. [12

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