Question
Choose any organization and analyze their social media platforms. Analyze Facebook, Twitter, Instagram, LinkedIn and YouTube. Also answer these questions when doing the assessment: Does
Choose any organization and analyze their social media platforms.
Analyze Facebook, Twitter, Instagram, LinkedIn and YouTube.
Also answer these questions when doing the assessment:
- Does the company have an account on this platform? Is it the same content as their Facebook posts or different? What is different and why?
- Does the objective on this platform appear to be the same as the company's objective on Facebook? Why might it differ?
- How does the content breakdown differ on this platform versus Facebook?
- Is the same content created by the students as good as the content observed on the company's social media account?
- Does the company post more or less often on this platform than on Facebook?
- Is there any sign that users on this platform are being redirected to another platform?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
