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Choose any public company of your liking to analyze answering the following questions Use a single space 12 point font when writing. Your assignment should
Choose any public company of your liking to analyze answering the following questions Use a single space 12 point font when writing. Your assignment should be about 1200+ words Respond to the following questions 1. What is the company mission and vision statement and do they indicate a market oriented mission statement? Analyze the mission and vision statement of the company you are analyzing (2point) 2. How is the company you chose attempting to set themselves apart from their competitors? What differentiation strategies do they use?( 4 points) 3. What target markets do they appear to be concentrating on? What age group are they targeting and do you agree with their strategy? (3 points) 4. What is the company market positioning? Analyze the place the marketing campaign achieves in the mind of customers? (2 points) 5. Analyze the marketing environment (demographic, environmental, political, economical, socio/cultural and technological) and prepare a SWOT analysis ( 4points)
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