Choose any small to medium size local business as your "client". All your questions in the this will be applied to the selected client. Do not contact the "client" for the purpose of the exam. It is OK to make some assumptions about the client's situation. The chosen business should meet the following criteria: - Local small to medium size business with a physical presence (e.g. WavesCofee.com) - The company should already have a website - The text on the website should be (at least partially) in English

QUESTION 1: Assume that your client has asked you to improve conversion on their website. Recommend specific and actionable strategies/tactics on how to improve the conversion on your "client's" website. Make sure to describeall key aspects of your strategy

QUESTION 2: Assume that your client has asked you to help them improve the quantity and quality of incoming links. Provide specific and actionable recommendations and ideas for your client's linking strategy. Make sure to describeall key aspects of your strategy