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Choose any two business-to-business (B2B) companies. Identify a product/product line in each company that provides a compelling value proposition. Discuss the points of parity as

Choose any two business-to-business (B2B) companies. Identify a product/product line in each company that provides a compelling value proposition. Discuss the points of parity as well as points of difference. Do you believe that the value proposition is superior as compared to competitors? Is this superiority sustainable? Why or why not? Explain.

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