CHOOSE ANY TWO CONSULTING PRACTICE AREA: TECHNOLOGY Apple Bets on A ugmented Reality Apple has engaged you to foimulate a strategy to accelerate the company's ently into the AR (Augmented Reality) market. A number of leading technology companies are developing commercial applications of AR: Google, Facebook, Microsoft, IBM, Intel, Samsung. Where and how should Apple position itself in that highly competitive AR market? In your answer, be sure to specify the assumptions underlying your analysis and the grounds for your recommendations. CONSULTING PRACTICE AREA: INTERNATIONAL BUSINESS Uber: Competing Globally Uber has engaged you to support the company's global expansion. Uber has already encountered a number of challenges in target foreign cities (Bogota, Delhi. London, Shanghai, et a1). Moreover, Uber's aggressive approach to market entry ("asking for forgiveness but not pelmission") has drawn heavy criticism to a company known for ethical lapses. In light of this track record, what steps would you recommend to guide the next phase of Uber's international expansion? In your answer, be sure to specify the assumptions underlying your analysis and the grounds for your recommendations. CONSULTING PRACTICE AREA: RISK MANAGEMENT Jan Schwartz: Steering Princess Cruises Through the Covid-19 Crisis Princess Cruises has engaged you to strengthen the company's disaster response and risk management practices, sorely tested during the Covid-19 c1isis. To support Princess Cruises' recover in the post- pandemic period, the senior leadership is considering a number of measures to augment the company's disaster response and risk management capabilities. What particular steps would you recommend to achieve that objective? In your answer, be sure to specify the assumptions underlying your analysis and the grounds for your reconmiendations. CONSULTING PRACTICE AREA: HUMAN RESOURCES Culture at Google Google has engaged you to improve the company's human resource practices amid the highly competitive labor market of Silicon Valley. Like other leading technology companies in the region, Google faces serious challenges in the rec1uitment, promotion, and retention of women and minorities in STEM (Science-Technology-Engineering-Mathematics) elds. What specic measures should Google undertake to expand the pipeline of underrepresented groups in technology? In your answer, be sure to specify the assumptions underlying your analysis and the grounds for your recommendations