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choose at least two of the following concepts and find one example for each of them: A shopping experience where the functional quality was more

  1. choose at least two of the following concepts and find one example for each of them:
  • A shopping experience where the functional quality was more important than the affective quality
  • A shopping experience where the affective quality was more important than the functional quality
  • Examples of unplanned buying behavior, impulsive buying behavior, and compulsive buying behavior
  • Examples of three decision-making perspectives
  • Example that illustrates brand loyalty
  • A website for a product that appeals to hedonic motives and one that appeals to utilitarian motives. Stay within the same product category.
  • If an example has already been posted, find another example.
  1. By the due date indicated, post your two examples. Your post should be words long and include citations where appropriate. Include descriptions of your examples as well as images, if possible. Discuss how your postings exemplify the two concepts you've chosen.

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