Choose FOUR commercial (Shampoo ads, KFC ad) and TWO community engagement advertisements (blood donation, save trees, wear masks) from any medium for any product or service. You must copy and paste the ad images/links into the project template.

Outline a brief description of each brand.

Produce the description of the advertisement in your own words.

Evaluate these business' advertisments in terms of

Level of attractiveness

Slogan used in advertisement

Target market

Positioning Strategy (Attributes, Benefits or on strong beliefs and values, engaging customers on a deep, emotional level).

Identify whether the advertisements objective is to inform, to persuade or to remind or to compare the product with competitors? Justify your answer.

Choose an advertisement execution style from the list below and defend your choice.

Slice of life, Life style, Mood or image, Musical, Technical Expertise, Scientific Evidence, Technical Evidence/Endorsement,

Propose your Recommendations/Criticism for all advertisements.