- Choose from one of the brands ( Oreo Cookie/ Blackberry/ Apple/ Macy's)

- Identify where in the PLC the brand is currently

- Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)

- Identify any strategic ways the brand has modified the market or modified the product

- Be sure to clearly identify product chosen

profits (5) Chapter 8 Sales Product Life Cycle (PLC) Time Product Losses Investment (S) - Choose from one of the brands at right - Identify where in the PLC the brand is Brands to Choose From: currently Oreo Cookie - Based on its place in the PLC, identify and Blackberry describe the level and trajectory of sales and Apple profits, how many competitors are there, and Macy's given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.) - Identify any strategic ways the brand has modified the market or modified the product - Be sure to clearly identify product chosen