• Choose one brand of mezcal.
• Go to the company website and navigate the different tabs.
• Report back on that brand. Summarize the brand's history, current ownership, logo, distillates produced, and any additional interesting facts you learned while on the site.
• Discuss your thoughts regarding the website. Is it user friendly? Do you think it is designed in such a way as to increase purchasing, brand recognition, or brand loyalty? Who would you think their target market is and why?
• Please note: do not use a tequila for this exercise. Please limit your findings to a mezcal brand.