Choose one company and one of its specific products for which to create a marketing plan. Provide an introduction with the company’s history (past and present)

Part 2 Once you have chosen your company and product, prepare a marketing plan and make sure to address below questions. • Know Your Business o What company and what product did your team select? o What does the company do and what products do they carry? o Where are they headquartered? Are they located in different states or countries? o How do they typically conduct business (a store or online)? o What are the company’s strengths, weaknesses, opportunities, and threats? • Determine the Target Market o Who is this company’s ideal consumer for the product the team has chosen? Include demographic information (is there a specific age group, income group, gender, ethnic group, etc.?). o What does this product do that other brands cannot do? o Where are the customers most likely to go for information about this product? • Analyze the Competition o Who are your product's competitors? o Describe the product your company offers the consumer. Include the product’s strengths and how it is better and different from the product offered by each of its competitors. o Describe the competitors’ strengths and weaknesses. Does the competition have opportunities and threats your company does not face? How will your company stay one step ahead of the competition? • Set Goals o What goals does marketing hope to accomplish over the next year? Be specific and detailed. o What are marketing’s objectives for the continued success of the product? Be specific and detailed. • Outline Marketing Strategies o List each of the goals determined for marketing the product. Under each goal, list each of the anticipated actions to accomplish the goal.

 Part 3 Provide conclusion with recommendations for the company