Choose one example of brand evolution from the Nike video in which Nike was responding to an anticipated change (e.g., a change in demographics, customer values, or product focus). Discuss how effective you think their brand strategy adjustment was in that example. The Nike video mentions that the brand had to develop a creative response to an unanticipated change when one of its athletes, Tiger Woods, was embroiled in controversy. Identify one hypothetical unanticipated change that your brand might encounter in the future, and give a suggestion for how it might respond. Share the thing that you learned during this course that surprised you the most. It could be something unexpected that you learned about your brand during your research for the final project, or something about one of the opics we covered in class. Choose one example of brand evolution from the Nike video in which Nike was responding to an anticipated change (e.g., a change in demographics, customer values, or product focus). Discuss how effective you think their brand strategy adjustment was in that example. The Nike video mentions that the brand had to develop a creative response to an unanticipated change when one of its athletes, Tiger Woods, was embroiled in controversy. Identify one hypothetical unanticipated change that your brand might encounter in the future, and give a suggestion for how it might respond. Share the thing that you learned during this course that surprised you the most. It could be something unexpected that you learned about your brand during your research for the final project, or something about one of the opics we covered in class