Question
Choose one hospitality and tourism company and go its internet site (e.g. a hotel cruise line, travel agency, large restaurant). Does it have a separate
Choose one hospitality and tourism company and go its internet site (e.g. a hotel cruise line, travel agency, large restaurant). Does it have a separate section for group or organisational purchase?
If so, how does the information in the section differ from the organization's consumer site? Do you think the organization can effectively attract the two separate segments?
If not, how does the organization appeal to group or organizational consumers? Do you think the organization can effectively attract organizational consumers without a separate webpage for them?
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