Choose ONE motivation theory from the following options: a) Maslow's Hierarchy of Needs b) Herzberg's Two-Factor Theory c) Expectancy Theory

2. For the selected theory, provide a brief overview and explain its key concepts. You must research these.

3. Discuss how each theory can be applied to motivate employees in the events industry. Consider the following points:

• How can the theory's principles be implemented to enhance employee motivation?
• What specific aspects of event management can benefit from applying each theory?
• Share practical examples or scenarios that illustrate the application of each theory in the events industry.

4. How can event organizations to apply these motivation theories effectively. Suggest ONE specific action or initiative that can be implemented to motivate and engage employees in the events industry.