choose one of the 3 answers below

Decision Point: Analyzing the Competitive Situation After completing the market research, you find the following results that are summarized in this table. Click here to view the market research summary table. You meet with the brand manager to go over the market research results. He says, "I need you to evaluate these results and tell me who has the highest attitude score." You must determine who has the highest attitude score, Competitor A, Competitor B, or Swordfish. Who has the highest attitude score? Select an option from the choices below and click Submit. Competitor B Competitor A SwordfishMarket Research Summary Table Importance Weight Belief That Belief That Product of Product Attribute Belief That Competitor A Competitor B Attribute (1 = lowest Swordfish Has Has the Has the the Attribute* importance) Attribute* Attribute* Optimal 2 7 2 screen size Long battery 4 4 9 life Camera 3 5 9 2 quality Waterproof N - 9 2 * Scale 1-9; 1 = lowest belief, 9 = highest belief that the brand has that particular attribute