Question
Choose one of the companies discussed in the chapter (including BP, Target, Thread less, Twitter, or Facebook). By looking at the companys annual report on
Choose one of the companies discussed in the chapter (including BP, Target, Thread less, Twitter, or Facebook). By looking at the company’s annual report on its website or conducting an Internet search for
news about the company, identify instances where the company has acted ethically or showed its interest in a key stakeholder—or where it has failed to do so.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
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