Choose one of the following brands listed below and answer the activities and questions accordingly (Hint: you can choose one product line for the brand you choose, example: Samsung TV).

H&M

7eleven

Arnott's

Starbucks

Okami restaurant

Samsung

The company is facing a drop in sales since the COVID-19 lockdowns; accordingly senior management decided to launch a new advertising campaign to increase sales and improve their profitability

You are the brand manager responsible for one of the company lines Your responsibility is to manage the new advertising campaign project

For this project you will have a cross-functional team to work together on the project from the planning phase until the finalisation phase The team is diverse, and members are from the following departments:

marketing finance IT sales

legal As well a freelance designer will be on board until project finalisation

Externally you are consulting with an advertising agency as they will be responsible for the media bookings To prepare for the project you need to complete the following tasks/ activities - follow the instruction / template given when applicable

Activity 1 - Brand or Company details

You are required to visit the selected brand or company website and briefly explain the following:

Brand or company selected:
Mission:
Goals & objectives:
Operations of the organisation:

Activity 2 - Establish Project Parameters

Identify Project Scope - Part 1

scope	comments
title
Background/Context
Objective
Target outcomes

Identify Project Scope - Part 2

a Throughout the project, you are expected to communicate with several stakeholders; you might need to consult, inform, get their input, and allow them to review the process Accordingly, in the table below, you are required to identify the stakeholders, their roles and responsibility Identify the reporting / communication expected

Stakeholders	Role & responsibility	Communication
Example: CEO	Approval of plan Overseeing progress & results	Final plan for approval Monthly progress report Final evaluation report

b Allocate resources Identify the resources needed for the project and specify whether these resources are available or need to be purchased/acquired

Resource type	Details	Availability Yes / No
Physical Resources
Financial Resources
Technological Resources
Technological Resources

Activity 3 - Delegating Authority

As a team manager you are required to make several decisions, as well as delegate to your team some authorities

In the table below are some situations You need to identify if you or your team members have the authority to decide or if you will seek clarification from a higher managerial level to ask for approval or delegating the authority

Situation	Action
Example: the cost of the project is exceeding the budget.	As the project team you are not allowed to approve additional costs - you need to seek management approval.
You received from the designer 3 options which you don't know how to choose from The team suggested doing a quick internal research at no cost
There is a powerful competition campaign running now - you prefer to postpone your campaign to make sure you grab consumer attention and not get confused with competition
A team member resigned and you need a new member to replace him/her

Activity 4 - Risk Management

Complete the risk register below to identify risks and develop a risk management plan for the project, including Work Health and Safety (WHS)

Risk Description	Likelihood Unlikely / Likely / Very Likely	Impact High / Medium / Low	Action to mitigate risk Action to reduce the likelihood or the impact

Activity 5 -

To manage the project, you need a budget to support the preparation of the campaign as well as the campaign itself This budget is expected to cover the staff payment, the freelance staff and the agency as well as the cost of the campaign development and material needed eg: posters, flyers, social media

a Develop your project budget - you can add rows as needed

Budget item	Unit cost / Per hour rate	Total unit /hours	Total budget
Total:

b a message to the CEO, explaining the budget and asking for his approval

Activity 6 - Develop time frame

a Develop a project plan by creating a Gantt Chart showing the project activities & time frame

b Explain how you will consult with team members and why you would consider their views in planning the project

c Formulate an email to the marketing manager to consult with them about the project breakdown (the Gantt chart)

From: studentname@companynamecomau To: marketingmanager@companynamecomau

Date: Subject: project breakdown

Hi...

d Identify appropriate project management tools and explain the benefit of using it

e Explain relevant legislation and regulations including work health and safety (WHS)

requirements for project planning

Activity 7 - Finalise project plan and gain necessary approvals to commence project according to documented plan

formulate an email to seek approval from the senior management, briefly explaining the project scope including the objectives, resources needed in the project plan and the budget

The email should be composed in a professional manner to ask for the approval to start the implementation

You can use the format below:

From: studentname@companynamecomau To: CEO@companynamecomau Date: Subject: Advertising project details for approval

Hi,