Choose one of the following brands listed below and answer the activities and questions accordingly. (Hint: you can choose one product line for the brand you choose, example: Samsung M H&M Starbucks 7e|even Okami restaurant Arnott's Samsung The company is facing a drop in sales since the coma-19 lockdowns; accordingly senior management decided to launch a new advertising campaign to increase sales and improve their protability. You are the brand manager responsible for one of the company lines. Your responsibility is to manage the new advertising campaign project. For this project you will have a crosssfunctional team to work together on the project from the planning phase until the nalisation phase The team is diverse, and members are from the following departments: - marketing finance IT sales legal As well a freelance designer will be on board until project nalisation. Externally you are consulting with an advertising agency as they will be responsible for the media bookings. To prepare for the project you need to complete the following tasks/ activities follow the instruction / template given when applicable. Activity l ~ Brand or ComPany details You are required to visit the selected brand or company website and orieily explain the following: Brand or company selected: Mission: Goals at objectives: Operations of the organisation: Activit 7. EsbliSh Prot Parameters 7 J Identify Project Scope Part 1 Scope Comments Title Background / Context Objective Target outcomes Identify Project Scope Part 2 a. Throughout the project, you are expected to communicate with several stakeholders; you might need to consult, inform, get their input, and allow them to review the process. Accordingly, in the table below, you are required to identify the stakeholders, their roles and responsibility. Identify the reporting / communication expected. Stakeholders Role st respons ty Communication Final plan for approval Monthly progress report Final evaluation report Approval of plan Example CEO Overseeing progress at results b. Allocate resources Identify the resources needed for the project and specify whether these resources are Activity 4 - Risk Management available or need to be purchased/acquired. Complete the risk register below to identify risks and develop a risk management plan for Resource type Availability the project, including Work Health and Safety (WHS). Details yes / no Likelihood Impact Action to mitigate risk Risk description Unlikely / likely / High / medium / Action to reduce the likelihood Physical Resources very likely low or the impact Financial Resources Technological Resources Technological Resources Activity 3 - Delegating Authority As a team manager you are required to make several decisions, as well as delegate to your team some authorities. In the table below are some situations. You need to identify if you or your team members Activity 5 - Develop project budget, Prepare a budget have the authority to decide or if you will seek clarification from a higher managerial level To manage the project, you need a budget to support the preparation of the campaign to ask for approval or delegating the authority. as well as the campaign itself. This budget is expected to cover the staff payment, the freelance staff and the agency as well as the cost of the campaign development and Situation material needed e.g.: posters, flyers, social media. As the project team you are not allowed to a. Develop your project budget - you can add rows as needed. Example: the cost of the project is exceeding the budget. approve additional costs - you need to seek Budget item Unit cost Total unit management approval. Per hour rate Hours Total budget You received from the designer 3 options which you don't know how to choose from. The team suggested doing a quick internal research at no cost. There is a powerful competition campaign running now - you prefer to postpone your campaign to make sure you grab consumer attention and not get confused with competition. Total: A team member resigned and you need a new member to replace him/her. b. Write a message to the CEO, explaining the budget and asking for his approval. A20063 Project Work | BSBPMG430 Undertake Project Work | Assessments v1.0 A20063 Project Work | BSB50420 Diploma of Leadership and Management | Assessment v1.0 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2022 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | @ 202210 11 Activity 6 - Develop time frame Assessment 2 a. Develop a project plan by creating a Gantt Chart showing the project activities & time frame. Qualification BSB50420 Diploma of Leadership and Management b. Explain how you will consult with team members and why you would consider their views in planning the project. Subject A20063 Project Work c. Formulate an email to the marketing manager to consult with them about the project breakdown (the Gantt chart Assessment method Part A: Administer & Monitor project Part B: Finalize & Review the project From: studentname@companyname.com.au Weighting 50% To: marketingmanager@companyname.com.au Date: Unit of Competency BSBPMG430 Undertake Project Work Subject: Project breakdown Hi, ******IMPORTANT****** The following table summarises the relationship between the Assessment and Performance Criteria (PC) and Performance Evidence (PE) outlined in the rubric. Performance Criteria (PC) & Performance Evidence (PE) Questions in the Assessment The student has demonstrated knowledge of: d. Identify appropriate project management tools and explain the benefit of using it. 3.1 Communicate to project team members their responsibilities and Part A Q2 e. Explain relevant legislation and regulations including work health and safety (WHS) project requirements requirements for project planning. 3.2 Establish and maintain required recordkeeping systems throughout Part A Q3 the project Activity 7 - Finalise project plan and gain necessary approvals to 3.3 Implement and monitor plans for managing the project Part A Q4 commence project according to documented plan 3.4 Undertake risk management as required Part A Q5 Write an email to seek approval from the senior management, briefly explaining the project 4.1 Complete financial recordkeeping associated with project and confirm Part A Q3 according to agreed budget scope including the objectives, resources needed in the project plan and the budget. 4.2 Complete project documentation and obtain sign-offs for concluding Part B Q1 The email should be composed in a professional manner to ask for the approval to start the project implementation. 4.3 Review project outcomes and processes against the project scope Part B Q2 a) You can use the format below. and plan From: studentname@companyname.com.au 4.4 Document feedback and suggested improvements Part B Q2 b) To: CEO@companyname.com.au PE 1 undertakes project work on a minor project or a section of a larger Part A Q1 to 5, Date: project. Part B Q1 Subject: Advertising project details for approval Hi, PE 2 confirm the quality of project outcomes according to expectations of Part A Q1 the organisation. PE 4 provides support to team members to enable them to achieve deliverables and to transition them as appropriate at completion of the Part A Q2 a) b) c) project KE 5 project management processes according to policies and procedures of the organisation and including: . KE 5.2 quality assurance Part A Q1 - END - . KE 5.6 Recordkeeping Part A Q3 A20063 Project Work | BSBPMG430 Undertake Project Work | Assessments v1.0 A20063 Project Work | BSB50420 Diploma of Leadership and Management | Assessment v1.0 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2022 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2022Part A Question 1: In the table below, list the project deliverables and suggest quality standards. Explain the quality assurance tools you can put in place ror each. Make sure to include project process deliverables (time, cost...) as well as the project expected deliverable (the advertising campaign). Deliverables Quality standard / metrics Quality assurance Question 2: 3. Develop a document to share with your team Detail in this document the roles and responsibilities for 2 of your team members using the table below. Title Role Team member 1 include title Responsibilities Title Team member 2 include title 7 Responsibilities . Explain how you will communicate to project team members their responsibilities and project requirements give 2 examples. What support will you provide to your team members to help them achieve project deliverables? Give 2 examples. Deliverables Communication Support Team member 1 Include title - Team member 2 Include title - Question 3: a. Create a list or the records you need to keep during the project implementation. Explain why. Record Why Example: time allocated from each team To calculate team payment and communicate member it to HR to process their pay accurately . Use the budget amount prepared for Assessment 1t Assume some actual numbers are different from the original budget and explain why (at least 2) and complete the hnancial record keeping below Budget item Total Budget Actual Spent Variance Comment 14 15 Question 4: Throughout the implementation of your project you need to monitor progress. In the table Part B - Finalise and review project below identify what you will monitor during the project implementation and explain how. Question 1: What How a. Identify the documents that need to be signed off to conclude the project. 6. How will you support the team members to transition them as appropriate at completion of the project? Question 2: a. Using the project scope, the resources, time frame and budget developed in Assessment 1 conduct a review of the project outcomes and processes against the project scope and plan. Scope Plan Actual Comments Objective Question 5: Target outcomes Your advertising campaign is expected to drive high traffic to your website, however your IT team member told you that the company website could be very slow to upload with a Budget sudden high traffic. Explain the impact of that risk. Assess it and explain how to manage it by answering the Physical Resources questions below: Financial Resources a. What would be the impact of a slow website on customers' experience? b. Using the table below assess the risk. Human resources Acceptable Unacceptable Unacceptable risk risk Technological resources Very likely risk Medium High Very high Project start date Acceptable Acceptable Unacceptable LIKELIHOOD Likely risk risk Low Medium High Project end Acceptable Acceptable Acceptable Unlikely risk risk risk Low Low Medium b. Based on your project review suggest improvements for the future provide 2 recommendations for project improvement. Hint: consider the process, the tools, team improvements. Low Medium High - END - IMPACT c. Explain how you will manage that risk. Risk assessment Strategy to Manage the risk A20063 Project Work | BSBPMG430 Undertake Project Work | Assessments v1.0 A20063 Project Work | BSB50420 Diploma of Leadership and Management | Assessment v1.0 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | @ 2022 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | @ 2022