Choose one of the following companies: Nike, Costco or Baskin-Robbins.

Check out your chosen companys Facebook page and pick one of their social media posts. Take a screenshot of the post and submit it as part of this project.

Answer the following questions (minimum 3-4 sentences for each)

Which target market is the company directing their ad to?

What is this ad trying to accomplish? What function is the ad serving (informing, influencing, reminding and increasing salience, adding value and/or assisting with other company efforts and cross-promotion)?

Critique this advertisement. Does it effectively convey their message to their target market? Explain.

Offer recommendations to make the ad better.