Choose one of the following product categories, then propose a way to differentiate and position the offering so that it will appeal to a specific target market:

$1.$ A pencil

$2.$ A bicycle

$3.$ A hotel

NOTE: You may differentiate your offering in any way you wish$$core product, added$-$value services, personnel, delivery channels, store atmosphere, image$$but be specific about the basis for your differentiation.

When describing how you would position the product, be clear about $($a$)$ who your target customers are, $($b$)$ the main alternatives they are likely to consider, $($c$)$ the distinctive value your product provides, and $($d$)$ the evidence you would provide to support your claim$($s$).$ Your product should be feasible to manufacture$/$offer and have genuine business potential.