Choose one of the following products and then answer the questions within the assignment: Banana protector; Noodle cooler; Back scratcher grid t-shirt; Pizza scissors; or the Butter stick.

Your boss has put you in charge of designing a distribution channel for your latest product. Consider the steps to designing a distribution

channel and complete the following:

1. Draw the proposed distribution channel for your product, including the names of your

channel partners (retailer, wholesaler, drop shippers and rack jobbers, brokers, agents).

(4 marks)

2. Explain why you chose each channel partner. What value are they adding to the

channel? (4 marks)

3. Is your distribution channel direct or indirect? Explain. (2 marks)

4. Do you use intensive, selective, or exclusive distribution in your channel? Explain. (2

marks)