Choose one of the following products/services:

a.Evian bottled water

b.Fiat 500 automobile

c.Netflix

For the product/service you chose, create the following:

A profile for a typical consumer of your chosen product/service.This profile should include all relevant segmentation variables, and should give actual personality to the person.Use the 4 main segmentation variable dimensions as your guide - and make them relevant to the chosen product/service (hint - don't miss your behavioural segmentation step).

Example:Melissa is a 36 year old single woman living in a major Canadian city of over 1 million people.She is a professional and makes between $70K and 80K per year in salary.She has never been married, lives in a downtown condo, and has a college diploma.She is an Asian-Canadian, and is the 2nd generation in her family to be living in Canada.She owns her condo, and loves to entertain friends there on a regular basis.......