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'Choose one of the latest electronic gadgets, eg. a smart phone, a smartwatch, etc. Discuss the importance of launching this new product for the company.
'Choose one of the latest electronic gadgets, eg. a smart phone, a smartwatch, etc. Discuss the importance of launching this new product for the company. Explain, to which of the six categories of new products does this product belongs? Do you believe a competing product had an impact on the development/ launch of this product, if yes, then please explain?'
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