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Choose one of your favorite brands and discuss in detail: the segmentation criteria/types the company uses (ex. demographic, psychographic, behavioral, etc.) the targeting strategy it

Choose one of your favorite brands and discuss in detail: the segmentation criteria/types the company uses (ex. demographic, psychographic, behavioral, etc.) the targeting strategy it is pursuing (undifferentiated? differentiated? niche?) the position the brand tries to occupy in consumers mind relative to competition

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