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Choose one of your favorite brands. Then, describe the brand's meaning, or the beliefs and associations a consumer has about the brand (this can be
- Choose one of your favorite brands. Then, describe the brand's meaning, or the beliefs and associations a consumer has about the brand (this can be based on your personal experience with the brand).
- How does the company help create brand meaning in the consumer's mind?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
