Choose one retailer ( i.e., Target, Walmart, Home Depot, Lowe's). Choose one product that you want you want to sell at the retailer's online marketplace. Comment on one of the Alternative Pricing Strategies from the perspective of a retailer.

Q. 17.1. Choose one retailer ( i.e., Target, Walmart, Home Depot, Lowe's). Choose one product that you want you want to sell at the retailer's online marketplace. Comment on one of the Alternative Pricing Strategies from the perspective of a retailer. Alternative Price Strategies Retail Mix Variable 1.Pricing Below the Market 2. Pricing at the Market 3. Pricing Above the Market Location Poor, inconvenient site; low rent Close to competitors, no Few strong competitors, location convenient advantage to consumers Customer service Self-service, little salesperson Moderate assistance by sales High levels of personal support, limited displays personnel selling, delivery, etc. Product assortment More emphasis on best-sellers Medium or large assortment Small or large assortment Atmosphere Inexpensive fixtures, racks for Moderate atmosphere Attractive and pleasant decor merchandise Innovativeness in Follower, conservative Concentration on best-sellers Quite innovative assortment Special services Not available Not available or extra fee Included in price Product lines carried Some name brands, private Selection of name brands, private Exclusive name brands and labels, closeouts labels private labels