Choose one type of competitor (i.e., sports drink, vegetable drinks, or antioxidant pills). Drawing from your reading "Strategic Insights in 3 circles" (Urbany & Davis, 2007), clearly articulate what are the: (A) point(s) of difference, (B) point(s) of parity, and (C) the competitor's point(s) of difference. How does this analysis inform Green Ox's marketing strategy? Draw on case facts where needed.