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QUESTION 1

Integrating marketing communication (communication mix) involves the following:

Coordination between advertising, promotional sales, dealing with intermediaries, rel. public, etc.

Coordination between price, promotion, communication, distribution, etc.

Coordination between persuasion, deterrence, messages, media, vehicles, etc.

Coordination of execution, measurement, evaluation, monitoring, etc.

QUESTION 2

It is a type of communication strategy directed initially and directly to the consumer is:

Aggressive

Pull

Push

Based on prices at the place of purchase

Treatment of intermediaries

QUESTION 3

When a company or individual sells (distributes) a genuine product in a market in an unauthorized manner, it is performing a:

B. Trade off

a. Dumping

C. Gray markets

D. Posters

Transfer price

Question 4

The price should be lower when the economy is within the economic cycle, at the stage of:

a. Recession

D. Prosperity

Hyperinflation

C. Recovery

B. Inflation

Question 5

Pricing strategies from the perspective of the company must ensure that:

The price is greater than the perception of value

Price and perception don't match

Price equals perception of value

Are carried out independently of the perception of value

The price is less than the perceived value

Question 6

An online product pricing strategy assumes that:

Customer makes a change

That differences in price are supported by differences in attributes

That the difference in price is greater than the differences in attributes

The A and the B

The A, B and C

Question 7

Type of countertrade where the company agrees to pay the investment with the merchandise that is produced:

Counter-purchase

Barter

Compensation agreement

Bay back

Social dumping

Question 8

You can put a higher price on the Product:

Derivative

a. optional

B. complement

Group D.

me. captive

Question 9

If a company carries out an international strategy where it merges: advertising, publicity, promotional sales, personal sales, etc. we refer to:

Outdoor mix

Communication mix

Marketing mix

Advertising mix

Sales mix

Question 10

The company must increase the price of the product when the elasticity index is:

Greater than one

Equal to 1

Unitary

Less than one

Elastic

Question 11

Which of the following is not an (alternative) component of the international communication mix?

Advertising

Production

Personal sale

Promotional sale

Public relations

Question 12

Negotiation where only money does not mediate is:

Potential markets

Gray markets

Dumping

Posters

Trade off

Question 13

Dumping actionable before the World Trade Organization:

B. Continuous

a. Sporadic

D. Cost

me. Social

C. Predatory

Question 14

Accessing the prospect on at least one occasion is:

Classification

Reach

Frequency

Gross grade point

Share

Question 15

The product level that carries an offer such as: extended warranties, additional services, training is:

Main benefit - fundamental benefit

Basic product - basic product

Expected product - expected product

Augmented Product - Augmented Product

Potential product - potential product

Question 16

Which of the following is not a feature of international services?

Inseparability

Intangibility

Hold for later use

Variability

Inconsistency Question 17

The strategy that depends entirely for your success, on the cleaning of the database of customers and prospects:

Advertising

Direct response marketing

Public relations

Promotional sale

Advertising

Question 18

Communication is characterized by:

The use of symbols

Intentional

Transactional

The a and b

The a, b and c

Question 19

In which international communication objective is the client to separate from our existence and recognize our brand.

Behavioral

Conviction

Loyalty

Cognitive

Affective

Question 20

That in the international market customers find other possible uses for the product leads us to focus on:

Basic product - basic product

Augmented Product - Augmented Product

Main benefit - fundamental benefit

Potential product - potential product

Expected product - expected product

Question 21

The main characteristic of product certifications is:

Evaluation by an independent entity that guarantees quality compliance

Loss of competitiveness

Internationalization lock

Complexity in production processes

Comparison with competitive products

Question 22

An initial strategy to price high and then lower it is:

Competitive

Introduction

Penetration

Overvalue

Skim

Question 23

Entry fee that increases the price of the product:

D. Posters

B. Trade off

C. Duty

and. Transfer price

for. Dumping

Question 24

Strategy that depends on the reaction and action of clients and prospects:

Direct response marketing

Promotional sale

Public relations

Interactive marketing

Advertising

Question 25

The export of luxury products to international markets should focus its strategy on:

Personal income

Discretionary income

Entry

Net income

Gross income

Question 26

The cost ____, is the one that depends directly on the amount of production.

Incremental

Variable

Total

Permanent

Marginal

Question 27

For communication strategies purposes, a vehicle is:

The new day

The Internet

The press

Television

Radio

Question 28

The ____ is a certification from a public entity that the requirements are met:

Standardization

Halal

Phytosanitary

Adaptation

Homologation

Question 29

Which of the following is a low price in normal situations or products?

Status quo

Increase market share

Increase profit margin

Shorten ROI Payback Time

Image

Question 30

The price that seems normal to the customer is the price:

D. Psychological

for. EDLP

C. Symmetrical

and. Internal reference

B. Rounded

Question 31

The positioning of Panadol PM, Nyquil de Vicks, Close Up, Gatorade, among others eg. is one based on:

User

Competence

Attribute

Price

Type of use

Question 32

Starting from the reality of currency exchanges, when a company decides to absorb exchange rate fluctuations, it carries out the strategy of:

Pass through

Arm length

Term coverage

Market price

Price only

Question 33

Price discrimination allows:

To lose money

Simplify your pricing strategy

Access low-resource markets and maximize profits in high-resource markets

Sell to everyone at the same price

Matching prices to the pricing strategy

Question 34

An initial strategy of low price and then raising it is:

Competitive

Penetration

Skim

EDLP

Overvalue

Question 35

If I want to know what effect a reduction in the price of my product has on its demand, should I analyze?

The market

Unit elasticity

The competition

The price elasticity of demand.

Cross elasticity

Question 36

If the cost is $ 40 and the business wants a 50% profit margin, the selling price should be:

65.25

71.43

80.00

73.43

60.00

Question 37

___ is characterized by being a short-term incentive to obtain immediate results.

Advertising

Public relations

Promotional sale

Advertising

Direct response marketing

Question 38

If the objective is to increase the volume of profit, the company must lower the price of the product when the elasticity index is:

Greater than one

Less than one

Unitary

Inelastic

Equal to 1

Question 39

If I want to know what effect a reduction in the price of a competitor's product has on the demand for my product, should I analyze?

Cross elasticity

The competition

The market

Unit elasticity

The elasticity index

Question 40

When General Motor Company exports cars to Korea for $ 20,000, even though its cost of production in the US was $ 22,000, it is making one:

B. Trade off and. Transfer price

C. Gray markets

for. Dumping

D. Posters

Question 41

___ is characterized by dissemination in the media without paying for the dissemination of information.

Treatment of intermediaries

Advertising

Public relations

Promotional sale

Advertising

Question 42

The international life cycle of products normally originates in countries and economies:

Upper level

In development process

Developed

Traditional and poor

Emergent