Choose the company in the $B2C$ domain

For the selected company

a$.$ Identify all company distribution channels based on the line of business and geography. $($The organisation must have $2$ separate distribution channels$)$

b$.$ Analyse and break down the distribution channels

c$.$ Evaluate the expected and current contribution of the distribution channel in the value chain.

Conduct Primary and secondary research to understand the gaps in the sales and distribution strategy of the selected organisation

a$.$ Conduct secondary research to identify gaps in the distribution network

b$.$ Conduct primary research by interacting with $5$ middlemen to identify gaps in the distribution network.

c$.$ Conduct primary research by interacting with $20$ customers to identify gaps in the distribution network.

Perform a root cause analysis of the identified gaps