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Which of the following is the relationship .3 between the expectations of a consumer and the perceived performance of the product bought felt ?as ( (2 ) Dissatisfaction Satisfaction Both are wright Both are rwrong Advertisements of corporate identity are put up .4 for building image (2) Personal Individual organizational brand Which concept of marketing emphasizes on .5 ?large scale promotion effort (2 (2 ) Production Marketing Product Selling Customer satisfaction is directly linked to .7 .selling 2 (2 ) Absolutely right Neither right nor wrong Both are right Both are wrong .A service is not an intangible commodity. 8 2 (2 ) Right Partially wrong Partially right None of these becomes demand when it is .9 backed by Choose the right option that respectively fits the .given blanks above (2) Need, want Buying power, want Want, buying power Want, consumption Which of the following pricing strategies is the .10 ?most suitable for fast moving consumer goods (2 ) Loss leader Market skimming Penetration Psychological pricing What should the production concept focus on .11 to make the product easily available to the ?customers 2) (2 ) Advertising efficiency Selling efficiency Production efficiency Distribution efficiency Why do artists, musicians, CEOs, physicians, .12 high-profile lawyers and financiers draw help from ?celebrity marketers 2 (2 ) Marketing of goods Marketing of services Marketing of events Marketing of persons The activities of which of the following are .13 rightly connected to transforming inputs into ?output and finally delivering it to the customers (2 ) Production Suppliers Supply chain Marketing channel Which of the following 'human welfare' of 15 societal marketing concept of marketing is rightly ? connected to 2) (2 ) Consumers Company Customers None of the above How a product looks is as important as how its .16 .quality is Which strategy of marketing is connected to this ? concern (2) Production Media Product Advertising What do you understand by 'experience .17 changes individual behavior' that in turn influences ? your buyer behavior (2) Personality Self-concept Culture Learning constitute the bulk of .18 .most countries production and marketing effort 2) (2 ) Services Physical goods .Both are right .Both are wrong