Question
Choose the matching Market Structure based on the Marketing Perspective and B2B Behavior below: Marketing Perspective Segmented on basis of industry, end market, served, level
Choose the matching Market Structure based on the Marketing Perspective and B2B Behavior below:
Marketing Perspective
Segmented on basis of industry, end market, served, level of technology, ownership and characteristics of the buying unit
B2B Behavior
Business suppliers have closer relationships with customers
Which Market Structure does this match?
Business demand fluctuates more
Fewer sellers and buyers
Geographic concentration of demand
Business demand derived
Buying process more complex and involves group DM
Business market larger in size
Question 2
Marketing Perspective
Higher investments in capital equipments and R&D
B2B Behavior
Small numbers, large order sizes
Which Market Structure does this match?
Business demand fluctuates more
Business demand derived
Business market larger in size
Buying process more complex and involves group DM
Geographic concentration of demand
Fewer sellers and buyers
Question 3
Marketing Perspective
Focus on improving profits
B2B Behavior
Main purchase motive is furthering organizational terms
Which Market Structure does this match?
Business demand derived
Buying process more complex and involves group DM
Business market larger in size
Fewer sellers and buyers
Business demand fluctuates more
Geographic concentration of demand
Question 4
Marketing Perspective
Innovation via technological push and radical-breakthroughs
B2B Behavior
Strong interdependence between business buyer and supplier
Which Market Structure does this match?
Business demand fluctuates more
Business market larger in size
Business demand derived
Fewer sellers and buyers
Buying process more complex and involves group DM
Geographic concentration of demand
Question 5
Marketing Perspective
Suppliers more sensitive to customer requirements
B2B Behavior
High risk purchase
Which Market Structure does this match?
Fewer sellers and buyers
Business demand fluctuates more
Buying process more complex and involves group DM
Geographic concentration of demand
Business market larger in size
Business demand derived
Question 6
Marketing Perspective
Key accounts critical
B2B Behavior
High involvement
Which Market Structure does this match?
Fewer sellers and buyers
Business demand derived
Business demand fluctuates more
Geographic concentration of demand
Buying process more complex and involves group DM
Business market larger in size
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
