Choose the right answer for the fill in the blank

Analysts and investors often use return on equity (ROE) to compare profitability of a company with other firms in the industry. ROE is considered a very important measure, and managers strive to make the company's ROE numbers look good. An increase in ROE would imply an increase in shareholder wealth. sometimes Based on your understand s and limitations of ROE, which of the following projects will a manager likely choose if his or her bonus is solely based on the ROE never ject? Project X, with always a large investment, generating high expected cash flows