Choose two ad campaigns (i.e., commercials) you like, or think are cool or powerful. You will each be working on one but presenting them together as partners. Rules for choosing an ad campaign: Should include at least one video commercial. Can be any local, national or international brands. But no repeats. Video commercial no longer than 5 minutes. Foreign languages not a problem, if you can find a way to fully deliver the concept and content of the ad to the class. Avoid offensive or inappropriate commercials. The content of your presentation includes the following for each ad campaign: A concise but comprehensive introduction to the brand, company mandate and its functions (all we need to know about the brand that ordered this ad campaign. What's the goal of this campaign? Your analysis of the campaign's target audience: Who are they specifically? (Average age, gender, education, occupation, (if B2B) type of organization, title) What are some of their emotional or functional needs or concerns this ad addresses, or attempts to fulfill? Your analysis of the creative concept: What's the creative objective of the campaign? How has the creative concept addressed the audiences' targeted needs or concerns? What's the call to action for the ad