Choose two social media marketing tools to research. In your discussion post, provide a list of the functionality these produce in terms of:

A- Personalizing experience

B- Understanding customers

C- Engaging customers

D- Impacting customers

E- Customers conversion rate

What are the major ethical and legal issues that the companies you researched are facing? How should policy makers address these issues?

How can companies increase their marketing effectiveness using social media or digital marketing?