Choosing Target Audiences

The marketing communicator needs to conduct primary and secondary research to discover the key target audiences for the IMC plan to be effective. The IMC Plan needs to identify who the target audience is so that media buyers can buy the most effective media tools to carry the product's message.

Identify the product iRobot.Describe a target audiences suitable for iRobot explaining why is that specific target audience the best choice. Use 2 criteria used describe this target.