Choosing the right media is at the core of all marketing. It is the key means of understanding your consumer and how to reach them most effectively at the most relevant time.

TASK: You are the target.

Choose a product that you use daily. (Find Personal Media Network (PMN) for yourself from the moment you wake in the morning until you go to sleep at night. )

Requirements:

Outline yourself as the target

- Demo/geo/psychographic/behavioural

Outline your chosen product

- What are the key benefits and how does your product differ from the competition

do Personal Media Network for one full day

- Clear, relevant, insightful

Based on your chosen product and you PMN, when are you most 10 receptive to the message?Why?

What media would reach you when you are most receptive to your 10 message? Why?