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Choosing whether to use a rational or emotional positioning appeal requires analysis of several factors. Which factor listed below is NOT relevant for this
Choosing whether to use a rational or emotional positioning appeal requires analysis of several factors. Which factor listed below is NOT relevant for this decision? 1) The target audience 2) How competitors use rational versus emotional appeals 3) How target customers choose a brand 4) How target customers use the product 5) Whether or not the product will be priced at a premium
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