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pat ppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization th
pat ppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization th these strategies? Will the products compete head-to-head with those of a competitor? Will this action eliminate the need for individualized advertising and promotion? Will our new products steal customers or sales from our older ones? Can this action successfully draw customers away from competitors? Are there enough similarities within the market segment to warrant such high costs? point
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