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CHOSEN COMPANY: CANADIAN TIRE CORP Draw a positioning map(s) that would be critical to this specific industry; explain and justify why you chose those attributes

CHOSEN COMPANY: CANADIAN TIRE CORP

Draw a positioning map(s) that would be critical to this specific industry; explain and justify why you chose those attributes to compare

Identify 2 direct competitors, primary and/or secondary, in the immediate area

Developing a SWOT analysis (strengths, weaknesses, opportunities, threats) for the company- format with bullets is acceptable

Based on your SWOT analysis, identify and justify 2 competitive opportunities your company could take advantage of.

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